Deb's Lake Conroe Real Estate & Stuff! : Hi...I'm an Acronym. KISS

Hi...I'm an Acronym. KISS

Hi, I'm an Acronym...get it? No, they won't get it. Think this through and learn to speekie da English.

Sure, it's impressive to see all your designations next to your name. Sure, you put a lot of work into getting through those courses to attain a "certified" status....


My question is:  How many "consumers" give a rats behind?

I've been noticing many of my competitors web sites and their personal introduction. If I were a consumer I wouldn't have a clue what you were talking about and would move on to someone else that actually "talks" to me.

Hi! I'm an ABR...and a CRS...and an ASR and a CPA and an IRS and an A$$ and I'm SPECIAL!

As a consumer....I would say, "whatever" and move on. Okay, you're an ABR. Great. "Talk to me like I'm four years old and keep is simple, silly."

KISS. (keep it simple silly...stupid, and other various s's.)Acronym.jpg Acronym image by theruiner66

Now is the time to use the KISS method. Keep it simple. Instead of just placing the ABR next to your name, for heaven's sake "talk to them".

EXAMPLE: I am a Certified ABR. This means that I am able to Represent you and look out for your best interests when buying your new home and will work with you on a strong professional level! I am here for you.

Hear the difference??? Remember that when you are marketing yourself you must really WANT THEIR BUSINESS. THIS MEANS TO "TALK" TO THEM AS YOU WOULD A FRIEND.

Take that designation and use it wisely. Use it by "communicating EFFECTIVELY" with the consumer and actually helping them.

We attain our designations to increase our knowledge and abilities.

USE THEM. Market yourself wisely.

Later in the Rain~Deb (ABR, A$$)........LOL.


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Comment balloon 18 commentsDeb Brooks • September 18 2009 07:02PM


Deb, I would venture to guess most consumers don't know what ANY of those designations stand for,yet they are valuable education and certification for the agent.

Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) almost 10 years ago

You bet Gary! They are valuable. Very valuable. I just want people to communicate the "value" and the significance of the designations to the general public for their web site results. I have found that if you keep it simple then we can all understand! Hope you're doing great my friend. Miss u.


Posted by Deb Brooks (Brooks Prime Properties Wichita Falls Texas) almost 10 years ago

Hey Deb it is great to see you again, looks like your back for good. Designations are great, like insurance they are earned and well deserved, but I don't think folks really give a darn one way or another.

Posted by Carl Winters almost 10 years ago


I used to use a CCIM until one day someone asked how much I payed for that. I agree people want to see the person behind the writer.

Posted by Tom Braatz Waukesha County Real Estate 262-377-1459, Waukesha County Realtor Real Estate agent. SOLD! (Coldwell Banker) almost 10 years ago

Woo Hoo it is good to see you back!  I think the only designation that they know is BROKER!!

Posted by Marchel Peterson, Spring TX Real Estate E-Pro (Results Realty) almost 10 years ago

I agree, I always spell it out and put links to the pages on the designation sites that explain why it is beneficial to have a CRS, e-PRO, ABR, GRI or whatever working for them.  But on the humorous my community everyone thinks that GRI stands for Gorgeous and Really Intelligent, because when I first got my designation and plastered it all over town, people would ask what it stood for and I would say "Gorgeous and Really Intelligent!"  OR...."Grumpy and Really Irritable" depending on what day it is!!! :o))))

Posted by Jeani Codrey, If you're not learning, you're not living! (The Learning Jeani) almost 10 years ago

I have always trie to KISS and I call it "Keep It Simple Stupid" and don't get full of myself.

Folks just want good service and knowledge of the market.

Posted by Cameron Wilson, The Short Guy - Murrieta,Temecula,Menifee Californ (Labrum Real Estate) almost 10 years ago

What a hoot.  I've posted about this subject and here's the deal - most people DON'T know or care what those letters stand for.  BUT they know they mean you have something that you learned, or earned, or did, that not everyone does.  It does give you some credibility.  And, the more affluent your clients, the more they respect them, even if they don't understand them.  I would never say "I'm a GRI" but I have descriptions of the who/what/why of my designations on a page of my website with links to information about that designation.  I know I have won business directly as a result of my credintials vs. someone who didn't have any.


Posted by Janna Scharf, Coeur d'Alene Idaho Real Estate Expert (Keller Williams Realty Coeur d'Alene) almost 10 years ago


I am SO GLAD to see you back!!!! I understand completely though, 'cause I had to take a break as well.

Happy SELL'ng out there from North Texas.....just plain ole REALTOR!

Posted by Kathy Fisher, Realtor Wise County Texas (Parker Properties) almost 10 years ago

Excellent suggestion Deb!! You are right that most consumers will have no clue, at lest not until they hear it the first time. If someone just starting to look, they will have no idea what those acronyms mean. I think your idea to explain it makes a lot of sense.

Posted by John Cannata, Texas Home Mortgage - Purchase or Refinance (214-728-0449 almost 10 years ago

Howdy there Deb

Its for sure folks don't like to be talked down to. Thats for sure! Will my friend, have yourself a real fine weekend. I'm sure glad your going to be active in the Rain.Your such a real fine blogger.

Baker Home Inspection and Consulting AR Signature

Posted by Dale Baker, New Hampshire Relocation Real Estate Information (Baker Energy Audits and Commercial Properties Inspections) almost 10 years ago


Really good suggestion and good point. Although the designations are valuable to both the holder and the client, generally the client doesn't even know what they mean. So it helps to explain it in a few short lines.


Posted by Jody Keating, Broker/MM/Realtor, Bryan / College Station, TX (Jody Keating Connective Realty,LLC, Bryan/College Station,TX) over 9 years ago



Great Post.  I think it is very important to market those designations to let potential clients why you are different.

Thanks for sharing,

Matt Naumann

Posted by Matthew Naumann, Goose Creek, SC Real Estate Agent (Exit Realty Charleston Group) over 9 years ago

 hi Deb, on behalf of home owners everywhere let me say, most of us don't know and don't care about the letters/designations. Just sell my home quickly, at a decent price and I'll be a happy camper.

marti, HCG (highly caffeinated geek) ;-)

Posted by marti garaughty, a highly caffeinated creative type... ( over 9 years ago

Great post...Thanks for sharing it.


Posted by Ginger Harper, Your Southport~Oak Island Agent~Brunswick County! (Coldwell Banker Sea Coast Advantage) over 9 years ago

Deb,  You are so right.  I know a lady that had 8 or 9 designations after her name on all her advertising and it was so distracting you couldn't even see her name.  She wised up and took them all off recently.  Maybe she read your post :)

Posted by Ricki Eichler McCallum, Broker,GRI,ABR, e-Pro, TAHS (CastNet Realty) over 9 years ago

Deb - I have never bothered to get any of the designations (other than broker), but I think those who have them need to spend time educating their clients on the value of each one.

Posted by Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653) (Austin Texas Homes, LLC) over 9 years ago


Well done!

This reminds me of an Army General with campaign bars across their left shirt pocket- I guess it shows status and we should recognize that.  Mostly though it shows the general survived those wars.  Can we have one for survival, for each of us?  To have survived the last 3 years is deserving of a medal.

Posted by Wayne Palmer, Eddie Palmer (WNC Dreams Realty) over 9 years ago