Deb's Lake Conroe Real Estate & Stuff! : The Power of Words for the Professional...

The Power of Words for the Professional...


What did you say?We all know that words spoken, inflection of voice and timing all have a great deal to do with our POWER OF COMMUNICATION.

What one person hears may come across as totally different from another person that hears the same thing. Remember the old game where we would sit in a circle and whisper a line in the next person's ear? The beginning line could be as simple as:

John and Mary laughed together at the dinner table.

And, then by the time that line gets to the final person they have to announce what the line was. To the final person the line was...

John and Mary flirted after dinner.

So, okay they are close but not dead ringers! How we would laugh at that game as a child!

Today though, each and every spoken word to our clients must be clear and meticulous. The POWER OF WORDS have the ability to change a persons perspective completely. In our business today, whether it is selling a home, helping a client to purchase a home, announcing the details of an inspection of a home or just showing a home...THE POWER OF WORDS can make or break your client's decision and their future.

The phsycology of words is a bit complicated but easy to learn!

You see, I just told you that it's complicated which may make you not want to learn or understand and then TOTALLY NEGATED the statement with a BUT. That little conjunction is a powerful word. Within a sentence the word BUT completely negates what was just said...

It would be like saying, "I love you ...but..." which places a different term or a contingency on the first statement. How and what does this have to do with Real Estate?Everything, my friends! "I love you "but"...well, not really because this and that could be better. My friends, either you love or you don't. Simple as that.Power of Communication

No "Buts" about it. 

This home IS exactly what you isn't on the cul-de-sac. Bad, bad bad...Try this one. This home is exactly what you want! It is at the end of the street which is just as good as being on the cul-de-sac! (then heads are nodding and you are that much closer to the sale!)



How do you ask for the sale? Your clients are very insecure most likely and you have to keep that in mind. Do you say, "are you ready to fill out the contract?"...or do you have the savvy to say, "let's get your new home secured". See the difference? First of all your clients are insecure with a combination of "wanting" and "being afraid they may not get" the home they are bidding for. For you to say to your client that you are helping "secure" their home, you are also "securing" the client with hope, belief and trust...

More examples: "Would you like to view the house?"  
No, "Would you like to view what could be your new home?"

Ready to go house shopping?
No, "Are you ready to fall in love with your new home?"

Wow! That's a pretty dress! ("so what? she says...there was a full rack of them")

No, Try, "Wow, you look great in that dress..."
This gives the credit to the person you are complementing and not just the dress...all of life works this way.

Now, take those POWER WORDS and make things happen! You and I both know WE CAN.

Later in the Rain,
Deb Alayne!


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Comment balloon 30 commentsDeb Brooks • July 29 2012 10:10PM


Thanks for showing the importance of how we say things Deb.

You make that dress look great!

Posted by Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366, General Contractor, Dry Rot and Water Damage (Dry Rot and Water Damage Mobile - 916-765-5366) over 8 years ago

Deb - You are so right...that but can really get in the way of the point you are making.  If you can change it to an "and" or just avoid it, you are so much better off.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) over 8 years ago

garaughty, abstract art, graphic design, WordPress consultant

Posted by marti garaughty, a highly caffeinated creative type... ( over 8 years ago

Deb: Very nice post!  Using words well really is an art form.  I've tried to explain the importance of a good vocabulary to my children by comparing words to crayons.  A basic vocabulary is like the basic box of 8 crayons, and a rich vocabulary is like the mega-set of 128 crayons.  Just as more crayons allow you to use different shades to draw a better picture, the use of more words allows you to describe a better picture- and in a visual field like real estate, that's super-important.  Thank you for sharing!  :)

Posted by Andrew Capelli (Hoover Elementary) over 8 years ago

Thank you for the feature Marti! It is so great to be back. My life has undergone many changes lately and I'm ready to get back to what I enjoy...Real Estate, Blogging and Friends and Family. I hope you are well and I want to take this chance to thank you for all you have taught me in the past. I have spent countless hours reading your posts and my featured posts and have become much more proficient in the world of Social Media and Blogging because of it.

I feel you are a wonderfully creative person with so much to share. Please don't stop. You are at the top of my heap!

Hugs, as always,

Deb Alayne

Posted by Deb Brooks (Brooks Prime Properties Wichita Falls Texas) over 8 years ago

Tom, thanks so much! And, that tie really brings out your eyes! LOL....

Debbie, the word "but" has killed many a deal. I DO try and avoid it.

Andrew, I love your analogy! I am sooooo going to remember that one. Grandbabies you know..."wink".

Thank you all.

Deb Alayne

Posted by Deb Brooks (Brooks Prime Properties Wichita Falls Texas) over 8 years ago

Deb... I hope you know how much you've been missed, soooooooooooooo nice to have you back! {{{hugs}}}

Posted by marti garaughty, a highly caffeinated creative type... ( over 8 years ago

Great post!  It's so true about the power of words.. On another side of the story, there's the problem with how one person can interpret something you say and spin it how they want to hear it.  THere's a whole profession based around saying things the right way so there is no room for misinterpretation... it's called Lawyer!  And even THEY don't get it right half the time!  I find we get stuck on this a lot of times when communicating with other agents.  Sometimes there just isn't enough time to filter and edit our thoughts before we say them so they come out right!

Posted by Jessica Dubin (Prudential Fox & Roach REALTORS) over 8 years ago

Good analogy and so very true.  They do not always hear and understand what we are trying to get across.  Kudos

Posted by Diane Daley (Caron's Gateway Real Estate) over 8 years ago

Hi Deb!   Great post and I loved the whispering game as a kid.  Just wanted to say hello!  pippa

Posted by Pippa Mac, The Woodlands TX Real Estate (Chevaux Group Realtor, The Woodlands and Spring) over 8 years ago

Awesome, awesome, awesome post. Very specific feedback and easy to use! I liked it a bunch and will repost.

Posted by Linda Schneider, Fast Newsletters for Real Estate Agents (Fast Newsletters) over 8 years ago

Deb, this post was AWESOME. You are absolutely right. You need to learn how to word things in order to get the best results and communicate effectively. We think this is especially important in emails or text messages, which are the crutch of communication nowadays. It's so easy to misinterpret what someone is saying when they aren't speaking it to you verbally. When you're writing an email or text, you have to be careful that you're clear and that there is no way anything can be misread. That's how you will keep your clients happy!

Posted by RealSupport, Inc., - Virtual Real Estate Marketing (RealSupport Inc.) over 8 years ago

We used to call that game telephone and we did love it as children. What you're talking about is neurolinguistics and it's becoming very important now. You're so right. How you say something is everything. Those examples you gave us were super clear.

Posted by Jill Sackler, LI South Shore Real Estate - Broker Associate (Charles Rutenberg Realty Inc. 516-575-7500) over 8 years ago

Deb - It's true that our words our important.  I learned the same about "but" many years ago.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) over 8 years ago

I remember playing the same game many years ago. Words are important and your post today reminds all of us of this most important truth. Thanks for sharing.

Posted by David Burrows, No Pressure, Just Seriously Devoted to Real Estate (Classic Realty) over 8 years ago
Great message to share. Words are very powerful and we should learn how to use them to our advantage.
Posted by Ann Nguyen, Lake Tahoe Truckee Homes For Sale (eXp Realty of California, Inc.) over 8 years ago

Good morning Deb - Your examples show a savvy use of words. Selling real estate is like selling anything - you've got to know how to sell :)

Posted by Wayne and Jean Marie Zuhl, The Last Names You'll Ever Need in Real Estate (Samsel & Associates) over 8 years ago

Very good post.  Picking of the right words is an art and the more successful real estate agents have mastered that art.

Posted by Chris and Dick Dovorany, Broker/Associate at Premiere Plus Realty ( Homes for Sale in Naples, Bonita Springs and Estero, Florida) over 8 years ago

I like the way how you turn the negative into a positive idea.  I also believe in the power of words.  How we speak or the way we express those words also matters a lot.

Posted by Regina P. Brown, M.B.A., Broker, Instructor (MBA Broker Consultants) over 8 years ago

Deb:  What a great post.  I am so glad it got Featured... and you got another Gold Star.

Communication is complicated.  The psychology of words, and making sure the idea that is communicated is what we want to convey... is so important.  I am sorry to say this, but I know many people who really need to read this, and then re-read it many times.  Again... great post.

I hope all is well with you.  Have a great weekend.

Posted by Karen Anne Stone, Fort Worth Real Estate (New Home Hunters of Fort Worth and Tarrant County) over 8 years ago

Oh my gosh! I totally MISSED THIS FEATURE! Thank you for so many of my friends coming by. It has been a couple of days of crazy life and Real Estate.

I will answer each of you!

You mean so much,


Posted by Deb Brooks (Brooks Prime Properties Wichita Falls Texas) over 8 years ago

Deb- What a great post.  Enjoyed reading it.  Communication is key especially in our business. Using one simple word like BUT could really change one's prospective on things.  I enjoyed your post so much that I am going to subscribe to your post.   BTW, all my in laws live right up the road from you in Vernon.  I need to make a trip on a Friday night soon to see my nephew Jake.  He's plays football for the Lions.  Take care and best of luck. 

Posted by Stephanie Stringer, Mortgage Loan Originator (First Choice Loan Services NMLS#210764) about 8 years ago

I agree how you same something changes the thoughts of a person. Great post.

Posted by Sussie Sutton, David Tracy Real Estate for Buyers & Sellers (David Tracy Real Estate) over 7 years ago

Deb-I'm sorry you stopped blogging. Your phrases are great. One I learned is instead of let's go sign the contract, let's get the paperwork done.

Posted by Wayne Johnson, San Antonio REALTOR, San Antonio Homes For Sale (Coldwell Banker D'Ann Harper REALTORS®) over 7 years ago

Deb "Alayne" Brooks Good day to you Ma'am why did you stop blogging let's get started again. Wichita Falls just up the road. Lets talk real estate 

Posted by Laura Filip, What can we do for you today? (Laura Filip Broker , Opening doors for All Seasons of Life ) almost 6 years ago

"MERRY CHRISTMAS" my friend and have a "Happy New Year"  

Posted by Robert Vegas Bob Swetz almost 6 years ago

I was just watching a show that was talking about how

"words can move the world"

saying or picking the right or wrong words is key to success or failure

Posted by Doyle Davison, 30 years as your Concierge services listing broker (Hawaiian Beaches Hawaii - 714-968-6767) almost 6 years ago

I think about you often friend.  Miss you here in the Rain.  Hope you are doing well.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) almost 6 years ago

Deb "Alayne" Brooks 

Hope all is well. Hoping you are having a wonderful week. 

Posted by Alan Kirkpatrick, Alan in Austin (Austin Texas Homes) over 5 years ago

I was looking for your current blogs. I hope all is going well for you.

Have an outstanding 2017!

Posted by Roy Kelley (Realty Group Referrals) almost 4 years ago