A command. Just do it may work for a shoe company. But, it doesn't really mean anything without the why, how and the total psychology of the reason...with people, compassion, intuition, responsibility, truth, ethics and common sense.
Example: outline of buyers guide.
Show them properties.
Whatever? It's not that simple. Tons of diverse phsycologies are involved in the showing of homes from the beginning "nice to meet you," to what's important to you? Location, price, amenities, schools, playgrounds shopping, work, family location, church, you don't just do it.
You must perceive. You must watch and be intuitive towards the unspoken word of expression and body language. You must listen to the inflection of the voice and the way it is delivered. You must watch for signs. You must follow the signs. You must listen with more than your ears.
You do it with care. With knowledge, understanding, patience and work.
Robotic actions don't get it. They don't reach into the human psyche and soul to find the answers...but a good sales/service person does.
A good sales person cares enough to do so. A good salesperson cares more for his client than himself. All of this will be returned tenfold. Give and ye shall receive. This is true in your real estate business too. As well as your relationships with family and friends. You reap what you sow.
Possibly the command "just do it" means to use each and every God given intuition, sensual perception, emotion, compassion and feeling and work those attributes into a power or strength to find happiness for your fellow human.
That's what I call Real Estate.
You don't just do it. Or, maybe you do.
Check out my website at: www.debs-realestate.com.