Remember the old commercial that shows an agent pushing a house to the exact location the customer wanted? Within the commercial they made the statement that your agent would "show" you what you wanted and not what the agent wanted to show them. Wasn't that ReMax?
I use to laugh at that and think, "if I could only do that!". In reality this was a fantastic marketing campaign. It worked well. A marketing message is suppose to get the point across that builds trust in the viewer and asks for the "call to action" without putting it in your face...it was good.
What the commercial was implying was the kicker. That the agents would work with you and "listen" to you which would help, not hinder your home buying experience.
Obviously none of us can push the house to the right location but we can learn to provide the very best service to our clients as possible by listening to their needs.
We interact with our clients/customers daily with most of our senses.
Sight, smell, touch, taste (the flavor of success), and hearing.
What is the most important one?
In this case...LISTENING.
Each one of us, no matter what our profession, will benefit from the art of listening.
Practice the art of asking the right questions and voila...close the mouth and LISTEN.
We all talk about pre-qualifying our customer and that requires questions.
Once they are qualified...don't stop asking the questions. Dig deep without asking "inappropriate or too personal" questions. From where they have lived to where they plan to retire. Ask about the homes they've lived in before and what they liked and didn't like about them.
Ask them to categorize their necessities down to their desires for the perfect home.
LISTENING will save you time and occasionally embarrassment with your clients.
LISTENING will guarantee that you can be the most effective Professional possible. Use the information wisely.
LISTENING will provide you the information to hone your skills and find the RIGHT program or property for your clients!
Once you show them you are truly interested and they feel they have invested a great deal of information in YOU, YOU become more important to THEM.
Brooks Prime Properties
Lake Livingston Realtor
Check out my website at: www.debs-realestate.com.